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    TEDxBuenosAires employed a smart word-of-mouth strategy by enlisting the help of 60 hairdressers. The stylists were invited to a TEDx event and then encouraged to go back and talk to their clients about the ideas raised during the talk. See the case study video here.

    TEDxBuenosAires employed a smart word-of-mouth strategy by enlisting the help of 60 hairdressers. The stylists were invited to a TEDx event and then encouraged to go back and talk to their clients about the ideas raised during the talk. See the case study video here.

    — 1 year ago
    #case study  #TED  #Buenos Aires  #word of mouth  #influencer  #stylist  #hairdresser  #barber  #idea  #viral