Mitsubishi puts a stop to pretentious on Facebook with the Unpretentious Facebook App for the Outlander Sport. The app determines who your most pretentious friend is and creates a custom video to put them in their place. Check out the video here.
Startup takes back the control at Cannes. Working Not Working, a site for connecting freelancers with agencies, decided the Cannes entry fee was worth it to just to get their service in front of the influential judges (who also happened to be their target). The venture created a case study video pitching their service and then revealed the results, 10 media impressions, 100% of their target audience was reached in 2 minutes.
"Suzanne Lipschutz founder of the original vintage wallpaper store Secondhand Rose, enthralls with her stories of New York showbiz clients including Barbra Streisand, Woody Allen and Madonna in this short from directors Nick Sweeney and Aaron Peasley. For over 50 years the vivacious septuagenarian has been sought out by Manhattan’s finest to ornament their living rooms, boudoirs and bathrooms in her idiosyncratic style."
Moleskine’s analog attitude shines in this video showing the brand’s idea of a text message. Preset short messages such as “I Love You,” “Call Me,” and many others are used as ammunition when you “shoot” your message to a friend or a crush. http://bit.ly/I5peqk
The “brand” of Merlot has had a tumultuous decade. Gundlach Bundschu made this entertaining look at the rise, fall and “comeback” of the wine, explaining how they’ve never wavered in their love of Merlot.