Toyota is creating a system wherein cars can assess the driver’s mood and customize the car’s reactive system as a result. With a sensor that plots 238 points on your face to detect facial expressions, the car knows when your mood has shifted and you are more accident-prone. http://bit.ly/LlCdj6
Toyota and Saatchi & Saatchi LA have launched a car configurator on YouTube for the Prius C, which allows potential buyers to learn about the vehicle through video tutorials and tools. The configurator is aimed at the Prius C’s target demographic of young urban professionals looking to buy their first car. These digitally active customers are always seeking useful online tools that help them forge their opinions about what to buy.