Entrepreneurs in Oakland, California are using abandoned spaces to aid fledgling companies and kickstart an urban revival. Launched by two entrepreneurs in an effort to revitalize Oakland’s struggling retail scene, Popuphood is offering free space to local designers, artists, and shopowners. So far the ‘small business incubator’ has attracted five new storefronts and hopes to continue the fight against urban decay. Check out a trailer for the upcoming Popuphood documentary here.
Innovative tracking technology has enabled a far more sophisticated shopping experience, with benefits for brands and consumers alike. Camera-equipped mannequins, traffic monitors, and 3D-motion and heat tracking all work together to optimize the in-store experience and provide consumer data and demographics for the retailer. Mobile phone signals can also help to track shoppers in a non-invasive manner, creating an in-store map of consumer behavior.
While you may never feel alone in the supermarket again, the latest and greatest in-store tech can ensure that your trip is quick and relatively painless.
Kate Spade is catering to a younger, more savvy shopper in order to drive online business back into their brick and mortar stores. In the Tokyo location for Kate Spade Saturday, the little sister store to Kate Spade New York, the retailer has been adding just one item each week to its inventory.
Along with cappuccinos and interactive iPads to lengthen the time spent in-store, the weekly change of selection will help to bring in frequent shoppers who are looking to have the latest and greatest available. The experience looks to combine aspects of both online and in-store shopping for deeper brand immersion and will expand to the upcoming New York location of the brand shortly.
Marks and Spencer are encouraging “shwopping.” Customers can swap garments in exchange for a 5GBP voucher to purchase new clothes at M&S. The goal is to get shoppers to decrease waste and donate garments to charity. 1,200 “shwop drop” boxes have been placed around the UK. http://bit.ly/Jo13AQ
Brazilian retail chain C&A has rolled out a program called Fashion Like. People can “like” certain articles of clothing on the brand’s Facebook page, and the like counts are updated in real time on hangers in the store.
New Balance opened a flagship store which provides an exceptional high-tech experience. Named ‘the Line Up,’ the experience uses embedded RFID tags to trigger content on in-store screens when shoes are picked up from a wall display. http://bit.ly/IzHoxA
Another Ingredient brand story in the making - Google is planning to open it’s own online store and sell co-branded tablet computers. The move is an effort to turn around sluggish sales of tablet computers powered by Google’s Android software. According to industry sources, the tablets will initially be manufactured by Google’s existing partners, Samsung and Asus. Google is expected to sell it’s own tablets built by Motorola, which it bought in August of 2011 for $12.5 Billion. Google went this route with Android-powered Smartphones in 2010 when they offered the Nexus One device made by HTC, but the effort was abandoned after other Android-powered smartphones out-sold the Google Device. Like the Nexus One, some future Android tablets are expected to be co-branded with Google’s name.
It’s all moving up a notch thanks to Microsoft. Information is easy to access on your smartphone with their updated, all-in-one, QR Code and Tag reader, that also has the ability to interact with NFC technology. Via PSFK: http://bit.ly/ugcSJH