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Breaking the open availability model, ‘Pass It On’ by Adam Tensta can only be heard by one person at a time through the musician’s Facebook page.
The rapper’s single requires fans to visit his Facebook page and install the passiton app, after which they will be placed in a queue. A message is then sent to the email address linked to the user’s Facebook account when it is their turn to listen to the track, which must be done within one hour of receiving the email. The concept seeks to bring a unique experience to the listener through the exclusivity of being the onlyperson in the world listening to the song at that moment, as well as attempting to recreate the feeling of passing on a physical record. The app allows users to see where in the world the song is currently being played, along with previous locations, and an infographic shows how far it has spread across the globe.
How else could digital products be given a novel twist by taking inspiration from their physical equivalents?
Via Springwise
With over a million hits in two days this video for Dollar Shave Club has gone proper viral. The product makes perfect sense and Mike seems like the kind of guy we’d like to have a beer with: http://bit.ly/zpkvJ3
Creative genius is posters in New York subways that actually encourage graffiti. The Season 5 Mad Men campaign poster features the ‘falling man’ for fans to embellish. We think Don Draper would approve. http://bit.ly/yaEn4u
It’s that QR code time of year again. QRistmas wrapping paper is not only festive artwork but it also links you to hundreds of gift ideas and a Twitter QRistmas Quiz when scanned. Design by The Chase via Collate
Showtime’s Homeland had a polygraph van camped outside our office yesterday urging people to test their lying skills against the detector. http://bit.ly/vzMFFp
Red Bull are promoting their Music Academy World Tour 2011 using a combination of 2D, 3D, stop-motion, photography, illustration, and CG
(Source: bit.ly)
MasterCard is giving away VIP Yankees tickets to people who “check in” to Yankee Stadium seats placed in 20 locations around NYC. http://bit.ly/o2EQ8e
Stella Artois continues its dedication to arts and film with a new “premiere” promotion, giving away cases of 40 top DVDs with packs of Stella http://popsop.com/47521
An Interesting Brand Concept for Fashion Brand Diesel Diesel Island: Land of the Stupid, Home of the Brave, created by Stink Digital. Visitors can view a film telling the history of the Island, read island news, create and vote on laws and public holidays and listen to the national anthem. You can sign in with Facebook to become a resident, get 360 degree views of the island on Island Streetview and download the Diesel catalog. The site also features a pirate radio station where you can search for and listen to music.” - Creativity Online
Promotional Videos for EF Language Schools. The typography is absolutely beautiful and the videography - stunning! This collaborative effort was created by Gustav Johansson, Niklas Johansson, Albin Holmqvist, and Camp David. 4 videos in total.
