Rather then having ads on the back of MetroCards, what about the idea of a Chuck Close inspired puzzle. Find where you think your MetroCard fits and is it the missing piece of the billboard. Get into it and it could spur your next conversation on your morning commute (if you’re so inclined).
The MTA announced it will offer ad space on the front and back of MetroCards. The MTA isn’t being precious about their logo either, the entire space is up for grabs, other than the black strip. Users won’t be able to choose which card they get, it’s up to the stack inside the machine. While it’s bittersweet to see an iconic piece of New York become ad space, maybe this means the F train will actually run on weekends.