Showing posts tagged guerilla.
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    German design company Sonice Development created the Facadeprinter, a tiny machine that throws paintballs onto surfaces of any kind. Video here.

    German design company Sonice Development created the Facadeprinter, a tiny machine that throws paintballs onto surfaces of any kind. Video here.

    — 2 years ago with 4 notes
    #grafitti  #art  #paintball  #ink jet  #guerilla 

    How do you raise awareness for a library in danger of closing? By throwing a book burning party of course!

    The town library in Troy, Michigan needed a miniscule 0.7% tax increase to pass in order to keep operating. But faced with a highly-organized anti-tax group and a town largely unaware of the issue, the library needed to take drastic measures to get attention. The vote on whether to pass the 0.7% tax increase was set to take place on August 2nd, and if it failed then the library would be forced to close on August 5th.

    Enter the (fictional) group Safeguarding American Families (SAFe). Under the guise of SAFe, the library put signs all over the city promoting a Book Burning Party on August 5th. The signs quickly sparked outrage, with people going to SAFe’s Facebook page in drove to protest the “disgusting” party and to vote YES to save the library. The campaign drew local, national and even international attention before it was revealed to be a hoax. In the end, 324% more voters than expected came out to the polls, with an overwhelming majority voting yes to save the library.

    Case study video here.

    — 2 years ago with 5 notes
    #guerilla  #advertising  #censorship  #book burning  #library  #awareness 

    Marks and Spencer are encouraging “shwopping.” Customers can swap garments in exchange for a 5GBP voucher to purchase new clothes at M&S. The goal is to get shoppers to decrease waste and donate garments to charity. 1,200 “shwop drop” boxes have been placed around the UK. http://bit.ly/Jo13AQ

    — 2 years ago with 26 notes
    #Marks and Spencer  #advertising  #UK  #guerilla  #stunt  #retail  #clothing  #dontate  #Oxfam 

    Street art attacks. Filthy Luker creates surprising urban environments with inflatable, interactive and multi-sensory sculptures.

    — 2 years ago with 5 notes
    #street art  #guerilla  #inflatable  #urban  #art  #sculpture 

    Art collective Boa Mistura in Sao Paulo painted words of inspiration and hope in alleyways which are only readable from a certain angle. http://bit.ly/IVpSY5

    — 2 years ago
    #Brazil  #Sao Paulo  #art  #collective  #guerilla  #inspiration  #street art  #graffiti  #3D 

    Subway Projector Art

    Lighting up the subway commute. By attaching a projector to the outside of a train car, student Frederic Eyl has created art below ground.

    http://bit.ly/HLFdbb

    — 2 years ago with 2 notes
    #art  #commute  #subway  #projector  #guerilla 

    The Escape Machine - Where would you escape to? A delightful piece from SNCF. http://tinyurl.com/3jx3k8t

    — 3 years ago with 4 notes
    #SNCF  #travel  #escape  #guerilla  #advertising  #Paris  #fun