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Red Peak is a place where Design and Strategy meet to transform brands.

twitter.com/RedPeakBranding:

    Do you love your Nikes? Well, prepare to love them a little bit more. ManvsMachine just released this really cool animation showing how your worn out Nikes are recycled into Nike Grind, a material used for high-quality tracks, courts and sports fields. This spot is not only graphically top-notch, but also emotionally gratifying. Overall, a great example of “green” branding done right. Go Nike! Check it out here

    (Source)

    — 1 year ago with 2 notes
    #nike  #animation  #design  #green  #branding  #nike grind  #manvsmachine 

    Designers Anna Glansen and Hanna Billqvist of Tomorrow Machine have created a 100% biodegradable and green vessel that expands with heat to accomodate any “just add water” staples like ramen noodles. Designers are working on a prototype, and hope to bring it to the market soon. See the full article here

    — 1 year ago with 8 notes
    #design  #origami  #green  #Fast Company 

    Greenest Office Building in the World coming to Seattle

    A 50,000 square foot space is headed for construction in Seattle and promises to be the world’s most environmentally conscious office.   The Bullitt Center will feature “100% onsite energy use from solar panels, all water provided by harvested rainwater, natural lighting, indoor composting toilets, a system of geothermal wells for heating, and a wood-framed structure (made out of FSC-certified wood)”. 

    The success of the ambitious design relies on several Seattle-specific features (excessive rainfall, cheap energy, etc) so unfortunately it cannot be easily recreated elsewhere.  However, supporters are hoping the eco-friendly project inspires like-minded efforts around the globe.

    (Source: fastcoexist.com)

    — 1 year ago with 1 note
    #green  #LEEDS certified  #Seattle  #Architecture 
    Why are Poland Spring bottles so crinkly?

    Saving money in operations can mean helping the environment. 

    More here, via SLATE

    — 2 years ago
    #design  #green  #manufacturing  #cpgs 
    PORTABLE POP-UP HOTEL ROOMS IN SHIPPING CONTAINERS


    Snoozebox offers transportable and temporary hotel rooms made out of shipping containers, which can be constructed or taken down in just three days, stacked in tightspaces, and are ideal for events and festivals. Available in flexible configurations from 40 to 400 rooms, they are self-contained with no need for flat terrain or to be a near a gas/electricity source as Snoozebox provides power, water and waste extraction.

    The containers are furnished to a high standard and include a double bed with a memory foam mattress, air conditioning and heating, flat screen digital TV, power sockets, free wi-fi, and spacious storage units.

    In the future, there are plans for an Olympics-related Snoozebox event and they also hope to get involved with the Glastonbury music festival. You can take a virtual tour of a Snoozebox portable hotel in the video below:

    Via PSFK

    — 2 years ago with 1 note
    #design  #green  #travel  #olympics 
    Just Undo It

    Co-branding alert – sneakers meet satellites! Nike is joining with NASA, the U.S. Agency for International Development, and the U.S. Department of State to identify 10 “game changing” innovations that transform waste systems in both developed and developing countries. It’s a group of seemingly strange bedfellows — at least until you understand the motives behind their madness.
     
    The effort is the fourth in a series of efforts by Launch, a nonprofit whose mission is to “identify and support the innovative work poised to contribute to a sustainable future and accelerate solutions to meet urgent challenges facing our society.” That may sound like so many other groups — business plan competitions, cleantech accelerators, angel investment groups, and the like — but this one’s a bit different: the 10 winners don’t get cash or other prizes, but rather the chance to engage in a collaborative process with some of the world’s smartest and most connected people.

    — 2 years ago
    #nike  #nasa  #cobranding  #green  #sustainable 
    Gaming energy consumption

    It seems that saving energy is easier when it’s a contest. At least that’s what several app makers are banking on. A slew of new Smartphone apps have recently hit the market that help folks stay focused on saving the planet – or at least reduce their emissions. GreenCharge is an app designed to help electric vehicle owners track and share their driving patterns, fuel savings, and environmental contribution. Quite smartly this customizable app syncs seamlessly with a user’s Nissan Lean or Chevy Volt To display up-to-date information (holding our breath for ZipCar to adopt). 
    In Germany, home metering is taking off with GreenPocket which “helps consumers share their carbon footprint in a competitive and entertaining way on Facebook.” It’s extremely well designed and thought through, integrating services with power providers and large business to provide energy consumption data analysis. Here in the US we’ve had consumer conservation focused non-gamed devices, like the Belkin Conserve Line, which doesn’t seem to be setting the world on fire. Maybe, like in other industries, gaming mechanics are the answer to sustained behavior change?
    Thanks  to Springwise for the inspiration
    — 2 years ago with 2 notes
    #green  #gamification  #sustainedbehaviorchange  #apps 
    Gem of the week: BioLite

    Fire converted to electricity - sweet idea! According to BioLite, nearly half the world’s population cooks over open wood fires but such fires are inefficient, waste energy and create toxic smoke that’s a hazard both to the environment and to human health. BioLite stoves use a fraction of the smoke, capture excess heat to generate electricity to generate electricity for other purposes – like charging your iPhone! 
    http://biolitestove.com/BioLite.html
    — 2 years ago
    #green  #product  #energy  #iphoneaccessory 
    Office trash bins which serve as a reminder that we are all responsible for taking care of the planet while raising awareness of global warming. http://bit.ly/wPruqe

    Office trash bins which serve as a reminder that we are all responsible for taking care of the planet while raising awareness of global warming. http://bit.ly/wPruqe

    — 2 years ago with 1 note
    #global warming  #social consciousness  #Thailand  #green  #eco  #design  #trash bin 
    A brand that stands for real change, Muji’s Project Fitness 80 looks at what would happen if we used 20% less materials and energy in the process of making products. 
The project is currently just an exhibit at the London Design Museum. http://bit.ly/z1uZIL

    A brand that stands for real change, Muji’s Project Fitness 80 looks at what would happen if we used 20% less materials and energy in the process of making products. 

    The project is currently just an exhibit at the London Design Museum. http://bit.ly/z1uZIL

    — 2 years ago
    #sustainability  #environment  #branding  #design  #product  #eco  #green  #London  #Muji  #Japan  #packaging 
    An app from IBM could give electric car owners real-time information on battery level and current energy costs http://bit.ly/o5B0Nd

    An app from IBM could give electric car owners real-time information on battery level and current energy costs http://bit.ly/o5B0Nd

    — 2 years ago with 97 notes
    #app  #mobile  #IBM  #electric car  #eco  #green 
    Parkmobiles, or dumpsters turned gardens, provide seating to San Franciscans http://bit.ly/qeswHl

    Parkmobiles, or dumpsters turned gardens, provide seating to San Franciscans http://bit.ly/qeswHl

    — 3 years ago with 8 notes
    #San Francisco  #green  #parks  #garden  #mobile  #dumpster  #recycling 
    A revolutionary cardboard bottle, four years in the making, will be used to hold Seventh Generation detergent soon. http://bit.ly/qBftZc

    A revolutionary cardboard bottle, four years in the making, will be used to hold Seventh Generation detergent soon. http://bit.ly/qBftZc

    — 3 years ago with 84 notes
    #sustainability  #green  #packaging  #design  #Seventh Generation  #cardboard 
    Jakarta, a city of 10 million people, plans to double the number of street lights. To cut expenses, researchers are developing a green lighting system that bathes vehicles in a pool of light but switches off after they’ve gone.
Currently, the city has over 200,000 street lights, which cost the equivalent of about $17  million dollars to run in 2007.
http://tinyurl.com/6elydga

    Jakarta, a city of 10 million people, plans to double the number of street lights. To cut expenses, researchers are developing a green lighting system that bathes vehicles in a pool of light but switches off after they’ve gone.

    Currently, the city has over 200,000 street lights, which cost the equivalent of about $17 million dollars to run in 2007.

    http://tinyurl.com/6elydga

    — 3 years ago with 1 note
    #smart design  #eco  #energy  #Jakarta  #street lights  #green