Red Peak is a place where Design and Strategy meet to transform brands.
twitter.com/RedPeakBranding:
Starbucks is looking to upscale fashion house Rodarte to bring some design prowess to its in-store experience. The coffee giant has asked the Mulleavy sisters to collaborate on special edition items such as mugs, totes, and cup sleeves. The move hopes to recapture some of the customers lost during the economic downturn and to reestablish Starbuck’s as the thought and market leader in the category after creeping competition from Dunkin Donuts, McDonalds and others.
(Source: NPR)
Shoes that guide you home no matter where you are in the world. Who needs them? People who go out late, and people who wander, a lot.
Decadence for days!
Portuguese artist Joana Vasconcelos installed a pair of giant stiletto shoes in the palace of Versailles on Monday, becoming the first female contemporary artist featured in an exhibit at the former home of French kings and queens.
Via Reuters
Pharaohs in his music, building theatre pyramids in Cannes, and now embroidering hieroglyphics into his shoes …Kanye really is obsessed with the Egyptian culture.
“There’s absolute function at the Air Yeezy II’s core. Unnecessary padding was eliminated, and the foot-hugging tongue and plush collar are both comfortable and breathable. Fit was essential to the design with the goal to make the shoe slimmer than the original by tailoring it to Kanye West’s foot. The collar was also lowered to allow for greater movement.”
We hope so, for $494…
via PSFK:
Pandamonium, the second annual event for the World Wildlife Federation which asks 22 artists and architects to create wearable sculptures to raise awareness of environmental issues. More styles here.
Nike’s new Turbospeed suit claims to make runners .023 seconds faster over 100 meters. See more.
What colors are people wearing in Paris, Milan and Antwerp? Color Forecast put high-def cameras in each city which track and analyze the colors to provide real time data on the world’s most fashionable cities. http://bit.ly/IEbqjD
If you’ve not seen the new Nike Flyknits yet, this is the best way to do it without having them in front of you.
Four years in the making, Flyknit Racer required an entirely different shoe-making process (including new machinery and software) to produce a one-piece, lightweight knit upper. For support and structure, Nike wove in supportive cables, which loosen and contract with your foot. The collaborating team of stylist Hiroshi Fujiwara, Nike Vice President of Creative Design Tinker Hatfield, and Nike CEO Mark Parker used the warp and weft of the knit to come up with some interesting color combinations for the three-shoe line: Multiple yarns of varying hues are mixed to create a heathered effect, and bold color details are integrated throughout.
Via:fastcodesign
Gorgeous campaign for Hermès to promote their new Petit H collection by Mary Clerté & Edouard Bertrand
Jean Paul Gaultier is the latest designer to partner up with Diet Coke. The bottles are an homage to Madonna’s iconic Gaultier outfits. http://popsop.com/55109
The virtual “stars” of Final Fantasy are used to model the latest fashions for Prada’s 2012 men’s collection http://bit.ly/HeHsBu
The ultimate cross-sector collaboration. Shwood (wooden eye wear manufacturer) + Bodega (Boston-based boutique) + Bushmills Irish Whiskey = limited edition sunglasses made from Irish whiskey barrels.
Fashion Week has hit NYC so it seems only fitting to see a mash-up of the best of NYFW with obscure architecture: http://bit.ly/xhEucJ
First it was Lagerfeld for Coca Cola, now it’s DVF. Proceeds of Diane von Furstenberg’s Diet Coke collection will go to the Foundation for the National Institutes of Health. http://bit.ly/zIgUxr
The ultimate in brand transparency. Honest by is a new clothing site by Bruno Pieters (ex-Hugo Boss) that is completely honest about its manufacturing costs and price markups. http://bit.ly/wWOWp1
