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Too bad Reddit didn’t exist in Napolean Dynamite’s time because he would’ve been so excited about this. I know I am. Reddit user Arne Olav has created a series of hilarious animal combinations and they are some of the finest I’ve ever seen. Olav even has a set of instructions at PetaPixel so you can create your own animal mashups. Giraffe panda, anyone? Check out Arne Olav’s Reddit submission page here.
(Source: bit.ly)
RP’s Senior Strategist Megan Meagher explores the future of Barnes & Noble in the digital age. While the big box company has embraced innovation amidst heavy change with online sales and The Nook, Megan takes a look at the potential power of localization and using community as an tool for growth. Check it out in full here!
With 70% of app users abandoning service after the first use, Fast Company takes a look at the benefits of catering to a smaller niche of “power users”. This small but devoted population accounts for 76% of all time spent on the average app and they are often responsible for sharing a large share of site content and spreading the word to other potential users.
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THE NEXT LEVEL EMOTICON
Researchers at Cambridge University have unveiled what they are calling the “new text message”- a virtual talking head that can take emoticons to a new level. The head, currently played by actress Zoe Lister, has the ability to express a wide range of emotion from happiness to sadness and so forth as well as change the tone of its voice to communicate the proper emotion.
The researchers at Toshiba’s Cambridge Lab are hoping that eventually the talking head can be personalized to each individual user- allowing for a seemingly live conversation between two friends. While the process to formulate a fully functional Zoe was complicated, the technology to extrapolate the face messaging framework onto mobile users may be coming more quickly than expected.
“This technology could be the start of a whole new generation of interfaces which make interacting with a computer much more like talking to another human being. It took us days to create Zoe, because we had to start from scratch and teach the system to understand language and expression. Now that it already understands those things, it shouldn’t be too hard to transfer the same blueprint to a different voice and face.”
– Professor Roberto Cipolla, from the University of Cambridge
(Source: itv.com)
Flavor Pill has written up Red Peak’s very own Daniel Littlewood for his curation of Revision Arts Collective’s latest group show!
Titled Metamorphosis, the online gallery challenged artists to “take in observations of their surroundings, immediate or otherwise, and transform them somehow into a new visual”. The resulting show spans several mediums and continents as well- Explore the work here
As you get back into your routines from the holiday break, we here at Red Peak just want to remind everyone to stay safe on their commutes with a short video made by the Melbourne Metro.
The animation is wonderful and the tunes are beyond catchy- we present “Dumb Ways to Die”. The campaign also features an interactive website here
The beverage giant has unveiled Coca-Cola Journey what will be a “multimillion dollar effort over multiple years” to enhance web presence with a complete overhaul of the brand’s homepage.
(Source: popsop.com)
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Forget craigslist. Lamppost flyers in Berlin take on a whole new level. One recent note, for example, was posted by 29-year-old Maira Becke - “A HORRIBLE ACCIDENT HAS HAPPENED.” To find out what that accident was, you’ll have to read the rest of the story. http://bit.ly/NNnHHV
Leave a tip without any change.
The digital “Dip Jar” allows patrons to appreciate good service with just a credit card. Another example of technology creating alternative revenue streams and adding value to small, local businesses.
(Source: psfk.com)
Owner of the Wienermobile and unorthodox advertiser Oscar Meyer is hitting the road again with ‘Bacon Barter’. Uploading videos and updating Twitter from coast to coast, actor Josh Sankey has been charged with using only Butcher Thick Cut Bacon as his currency. Thus far, he has finagled NYC cab rides, tickets to the Jets game, and even a tattoo.
The success of the spot online has yet to be released but check out his videos if you want a quick laugh and/or just love bacon that much.
Muscle man Terry Crews is back in a spot that proves Old Spice remains both the originator and innovator of digital content.
A red speedo clad Crews flexes his muscles to create a cacaophony of sounds from a drum set, keyboard, flaming saxophone, and a set of weights among other things. The real genius of the ad however is the ‘recording’ mode set up by Vimeo post-video.
Use your own QWERTY keyboard to jam out with Crews and then share it with the rest of the interwebs. With 1.5 million views in just a day it’s likely you aren’t the only one in the office doing it.
Uniqlo takes to Pinterest as only Uniqlo can, by hacking it. The “Dry Mesh Project” was designed to “wake Pinterest users from their scrolling slumber.” The brand created 100 accounts on Pinterest and enlisted a mob of people to pin images seamlessly, in the right order, at the right time to overtake major categories. The result is the first ever branded mosaic. As you scroll down Uniqlo’s page images of the brand’s new Dry Mesh shirts fly by, essentially animating as you scroll.
Don’t take our word for it, try it out yourself: http://pinterest.com/source/uniqlo.com/
Check out the case study video to see how it was done.
Test your font pairing skills with Type Connection, the first ever matchmaking service for typefaces.
Skype’s on a mission to humanize the digital sphere. Humoticons promotes real expressions over stock smiley faces for more authentic conversations online. Read more.
