JWT joined with Warner Bros. and the A.C. Camargo Cancer Center in Sao Paulo, Brazil, to create a campaign designed to help children with cancer to better understand their treatment and be less frightened by chemotherapy.

(Source: bit.ly)

Too bad Reddit didn’t exist in Napolean Dynamite’s time because he would’ve been so excited about this. I know I am. Reddit user Arne Olav has created a series of hilarious animal combinations and they are some of the finest I’ve ever seen. Olav even has a set of instructions at PetaPixel so you can create your own animal mashups. Giraffe panda, anyone? Check out Arne Olav’s Reddit submission page here.

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(Source: bit.ly)

Do you love your Nikes? Well, prepare to love them a little bit more. ManvsMachine just released this really cool animation showing how your worn out Nikes are recycled into Nike Grind, a material used for high-quality tracks, courts and sports fields. This spot is not only graphically top-notch, but also emotionally gratifying. Overall, a great example of “green” branding done right. Go Nike! Check it out here

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Designers Anna Glansen and Hanna Billqvist of Tomorrow Machine have created a 100% biodegradable and green vessel that expands with heat to accomodate any “just add water” staples like ramen noodles. Designers are working on a prototype, and hope to bring it to the market soon. See the full article here. 

RP Field Trip- Red Peak takes Storm King

The whole RP team team piled into a one-of-a-kind party bus last Thursday morning for a day of art, awards, and all things fun at the Storm King Art Center in Mountainville, NY. 

THE WAY WE USED TO BE

We have gotten used to seeing major tech players like Twitter, Facebook, LinkedIn, and Google on our phones, tablets, desktops and within apps. We swipe, scroll, and even read via eye scan. Does anyone really remember what these websites (if you can even call them that anymore) used to look like? Take a tour back in time and see how far we really have come in the last decade of web design.

(Source: jaymug.com)

ABANDONED TO ART GALLERY

In its heyday, Paris nightclub Les Bains-Douche played host to raucous parties with the likes of Kate Moss, Andy Warhol, and David Bowie but since the space was condemned due to structural insecurity in 2010 it has sat unused and blocked from the public. However in the past few months, a team of over 50 street artists and a group of photographers to document it all have breathed new life into the nightclub.

The former 19th century municipal bathhouse is scheduled to be demolished in several days but in the meantime the Magda Danysz Gallery has curated “Un Jour, Un Artiste”, treating the building as a temporary art gallery. Check out the blog here for daily photos and artist write-ups (in French of course).

(Source: bit.ly)

RED PEAK SHORTLISTED FOR 2013 NYF ADVERTISING AWARDS

The Lisa Sanders Public Relations brand identity has earned Red Peak a place on the 2013 New York Festivals shortlist. The NYF International Advertising Awards are scheduled to take place this Thursday, May 2nd at the New York Public Library with the Red Peak team in attendance. Check out the work and our competition here.

Red Peak was delighted to join over 700 other guests in support of the 14th Annual Free Arts NYC Auction. The incredible event helps to provide arts education for underprivileged children throughout the five boroughs. The silent and live auctions featured unique pieces from Max Snow, Hugo Guinness, Terry Richardson, KAWS and more. Our team was happy to help concept the design work for the evening and we cannot wait to unveil further collaborations with Free Arts NYC. Click here to see more photos from the night.

(Source: bit.ly)

TV producer and illustrator Nathan Pyles has created a set of NYC Basic Tips and Etiquette for New York newcomers. The illustrations give simple and humorous directives for newbies and tourists- from how to avoid the wrong subway to exiting a taxi cab.

Check out the ongoing project here and you may even learn a thing or two.

  While packaging goes a long way in establishing a brand’s look and identity, it is also the least eco-friendly part of a product with the majority ending up in landfills around the country.

As part of his senior thesis, Pratt design student Aaron Mickelson has come up with a solution that makes product and packaging one and the same- effectively cutting down on unneeded materials while still providing a branding platform. Check out his work for Tide, Dove, and Twinnings here.

(Source: bit.ly)

Design student Alireza Yaghoubi has found a potential solution to the cramped economy compartment of airplanes.

As airlines look to cut costs and consolidate passengers, most travelers have simply made amends with the overly cozy seating, lack of overhead space, and limited entertainment options of the cheaper half of the plane. However Yaghoubi, a James Dyson Award entrant, has created a design which will allow for thinner, more ergonomic seating and an overall increase in personal space per passenger. click for Yaghoubi’s Dyson video.

(Source: core77.com)

The New York Times explores why humans love beautiful things and the science behind great design.  RTKL Chief Sustainability Officer Lance Hosey takes on color theory, Jackson Pollack, and the allure of the golden rectangle. Click here for the full NYT article.

Dyson is changing the way we wash and dry our hands, combining the wash and dry processes right into the faucet. 

“In restrooms using conventional taps, you’ll need to move to a seperate hand drying area, dripping water on the floors as you go. It’s why we’ve developed a tap with our hand drying technology in it.” - James Dyson

Bill Gates is celebrating “World Toilet Day” (November 19th) in a big way by revealing the winners of last year’s ‘Reinvent the Toilet’ challenge from The Gates Foundation. 

Caltech has taken home the top honors and a $100,000 prize with a solar powered commode that generates hydrogen and electricity.  Loughborough University pocketed $60,000 and second place with their toilet that produces charcoal, minerals, and clean water.  These two models as well as some of the other awarded designs will be on display in Seattle at the ‘Reinvent the Toilet’ fair.

While redesigning the lowly latrine may seem a dirty job, The Gates Foundation stresses the huge amount of good that can come with waste management innovation.  2.5 billion people worldwide do not have access to modern toilets and this encourages the spread of many diarrheal diseases, resulting in the deaths of over 1.5 million children annually.  Poor sanitation generally accounts for more deaths annually than measles, HIV/AIDS, and malaria combined. 

The fair looks to bring together designers and investors to revolutionize sanitation efforts worldwide. Check it out here

(Source: CNN)