While Nike has been momentarily silenced by rival and official Olympic sponsor Adidas, a passion project by designer Paul Jenkins has gotten some attention in the design community. 

In 2010 Jenkins gave a pair of Nike sneakers to 78 different creatives and asked them to ‘challenge the function of Nike shoes’.  See the above or click through to see more of the inventive and playful results of NIKE 78.

A nice reminder to keep fighting the good fight from the Art Directors Club. http://bit.ly/HXyBGS

Check out the top 10 creative offices that truly represent the brand they house. http://bit.ly/qbDpuo

Peta uses auto correct to cleverly warn creatives against using monkeys in their ads.

Inspired new brand identity for the Amsterdam School of Creative Leadership http://bit.ly/iEjzEu

HK Honey’s collective of beekeepers, artists and designers exercise their passion for the ubiquitous honey bee. Based out of Hong Kong, HK Honey’s admiration for the creature involves an eclectic lineup of natural product and promotional campaigns that involve enticing demonstrations and sustainability about the honey bee. - Steven Reyes, Hypebeast

A beautiful spot turned interactive game from Honda.