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Red Peak is a place where Design and Strategy meet to transform brands.
twitter.com/RedPeakBranding:
Starbucks is looking to upscale fashion house Rodarte to bring some design prowess to its in-store experience. The coffee giant has asked the Mulleavy sisters to collaborate on special edition items such as mugs, totes, and cup sleeves. The move hopes to recapture some of the customers lost during the economic downturn and to reestablish Starbuck’s as the thought and market leader in the category after creeping competition from Dunkin Donuts, McDonalds and others.
(Source: NPR)
Drive-thru Starbucks made out of shipping containers. Hopefully the first of many. http://bit.ly/rRMEuK
A reinvented coffee cup does away with plastic lids in favor of one you fold over yourself http://bit.ly/sMMCgs
