Co-branding alert – sneakers meet satellites! Nike is joining with NASA, the U.S. Agency for International Development, and the U.S. Department of State to identify 10 “game changing” innovations that transform waste systems in both developed and developing countries. It’s a group of seemingly strange bedfellows — at least until you understand the motives behind their madness.
The effort is the fourth in a series of efforts by Launch, a nonprofit whose mission is to “identify and support the innovative work poised to contribute to a sustainable future and accelerate solutions to meet urgent challenges facing our society.” That may sound like so many other groups — business plan competitions, cleantech accelerators, angel investment groups, and the like — but this one’s a bit different: the 10 winners don’t get cash or other prizes, but rather the chance to engage in a collaborative process with some of the world’s smartest and most connected people.
Intel has popped up again with more co-branding partnerships, this time you’ll find them in your dashboard. Nissan and Intel have paired up to create the next iteration of in-vehicle infotainment in the 2013 Infinity line-up. Unveiled today at the New York International Auto Show, the system uses cloud-based services for smartphone users such as video surveillance, vehicle control, and monitoring. Users will be able to use their phone’s NFC capabilities for keyless entry into the carriage. All of this is powered by Intel’s Atom CPU, which bucks the general trend toward ARM architecture in these systems.
"The twin-display, developed with Intel technology inside, is a breakthrough feature that presents driving-related information in the right place and at the right time." – Andy Palmer, Executive VicePresident, NISSAN Motor Company
Another Ingredient brand story in the making - Google is planning to open it’s own online store and sell co-branded tablet computers. The move is an effort to turn around sluggish sales of tablet computers powered by Google’s Android software. According to industry sources, the tablets will initially be manufactured by Google’s existing partners, Samsung and Asus. Google is expected to sell it’s own tablets built by Motorola, which it bought in August of 2011 for $12.5 Billion. Google went this route with Android-powered Smartphones in 2010 when they offered the Nexus One device made by HTC, but the effort was abandoned after other Android-powered smartphones out-sold the Google Device. Like the Nexus One, some future Android tablets are expected to be co-branded with Google’s name.