Mountain Dew, longtime home of the sugariest and most caffeinated sodas, is now looking to bring high-energy beverages to your breakfast. Set to launch February 25th, Kickstart is aiming to become an early morning alternative to coffee and tea for millennial males.  While some critics find the idea of such a sugary boost disgusting, initial testing came as the result of experimentation already seen in the market. 

(Source: adage.com)

From Dos Equis Most Interesting Man in the World to the Dell computer guy to Progressive’s Flo, brands can reap many benefits in having a human face attached to their campaign. But what about the actors themselves? BusinessWeek looks at what it’s like to be “branded for life” and our CEO James Fox weighs in. http://bit.ly/QqAWi0

Great campaign for Getty Images makes us rethink how much photos are worth.

A new ad salutes the “normal ones” in defiance of Apple’s famous “crazy ones” campaign. Papercut, a DVD, book and magazine shop in Stockholm, sells itself as the antidote to a boring life. “Because when you’re ordinary, you need something out of the ordinary.”

Another powerful campaign from Dove that aims to makeover the negative ads that women are bombarded with daily.

When German rainforest non-profit Oro Verde needed help spreading their message, who did they turn to to help? Trees of course!

Placing signs on trees all over a city created a small army of recruiters for the organization without the hefty costs of hiring humans, and it made for a stronger message to get people’s attentions.

Gorgeous campaign for Hermès to promote their new Petit H collection by Mary Clerté & Edouard Bertrand

Smart, simple storytelling with Oreos to celebrate the brand’s 100th anniversary. http://bit.ly/ysLok5

Ever wondered what it’d be like to be trapped inside a Google streetview map? Mercedes Benz has launched an integrated advertising campaign which will take you there, all done with a touch of ‘The Matrix’ and ‘Inception’: http://bit.ly/uj9PoI

A refreshingly simple and fun website from one of our favorite brands, Help Remedies: www.helpineedhelp.com

An un-handy man gets dropped in the Louisiana bayou and has to survive with Craftsman tools and the advice of an online community alone.

A smart campaign from Craftsman that marries product demos, social networking and entertainment in one. http://bit.ly/nfhLs9

Hot Wheels, Hot Campaign.
Creative credit: Ogilvy & Mather Bogota