Showing posts tagged campaign.
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Red Peak is a place where Design and Strategy meet to transform brands.

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    Mtn Dew explores the Millennial breakfast

      Mountain Dew, longtime home of the sugariest and most caffeinated sodas, is now looking to bring high-energy beverages to your breakfast. Set to launch February 25th, Kickstart is aiming to become an early morning alternative to coffee and tea for millennial males.  While some critics find the idea of such a sugary boost disgusting, initial testing came as the result of experimentation already seen in the market. 

    (Source: adage.com)

    Read more
    — 1 year ago with 1 note
    #beverages  #breakfast  #caffeine boost  #millennials  #branding  #advertising  #campaign  #brand extension 
    From Dos Equis Most Interesting Man in the World to the Dell computer guy to Progressive’s Flo, brands can reap many benefits in having a human face attached to their campaign. But what about the actors themselves? BusinessWeek looks at what it’s like to be “branded for life” and our CEO James Fox weighs in. http://bit.ly/QqAWi0

    From Dos Equis Most Interesting Man in the World to the Dell computer guy to Progressive’s Flo, brands can reap many benefits in having a human face attached to their campaign. But what about the actors themselves? BusinessWeek looks at what it’s like to be “branded for life” and our CEO James Fox weighs in. http://bit.ly/QqAWi0

    — 1 year ago
    #branding  #advertising  #campaign  #actors  #Dell  #Progressive  #Dos Equis  #spokesperson 
    Great campaign for Getty Images makes us rethink how much photos are worth.

    Great campaign for Getty Images makes us rethink how much photos are worth.

    — 1 year ago with 1 note
    #stock photography  #Getty  #print ad  #campaign  #advertising  #shark 

    A new ad salutes the “normal ones” in defiance of Apple’s famous “crazy ones” campaign. Papercut, a DVD, book and magazine shop in Stockholm, sells itself as the antidote to a boring life. “Because when you’re ordinary, you need something out of the ordinary.”

    — 1 year ago
    #advertising  #branding  #Apple  #campaign  #iconic  #poster  #Stockholm 

    Another powerful campaign from Dove that aims to makeover the negative ads that women are bombarded with daily.

    — 1 year ago with 14 notes
    #Dove  #campaign  #beauty  #online advertising  #body image  #makeover  #banner ad 
    TREES ADOPT SELF-DEFENSE

    When German rainforest non-profit Oro Verde needed help spreading their message, who did they turn to to help? Trees of course!

    Placing signs on trees all over a city created a small army of recruiters for the organization without the hefty costs of hiring humans, and it made for a stronger message to get people’s attentions.

    — 2 years ago with 4 notes
    #campaign  #grassroots 

    Gorgeous campaign for Hermès to promote their new Petit H collection by Mary Clerté & Edouard Bertrand

    — 2 years ago with 9 notes
    #Hermes  #advertising  #video  #branding  #Petit H  #fashion  #design  #campaign 
    Smart, simple storytelling with Oreos to celebrate the brand’s 100th anniversary. http://bit.ly/ysLok5

    Smart, simple storytelling with Oreos to celebrate the brand’s 100th anniversary. http://bit.ly/ysLok5

    — 2 years ago with 1 note
    #Oreo  #branding  #anniversary  #print  #campaign  #history  #milestone 

    Ever wondered what it’d be like to be trapped inside a Google streetview map? Mercedes Benz has launched an integrated advertising campaign which will take you there, all done with a touch of ‘The Matrix’ and ‘Inception’: http://bit.ly/uj9PoI

    — 2 years ago with 1 note
    #Mercedes Benz  #campaign  #Google map  #online  #AMV BBDO  #escape the map 
    A refreshingly simple and fun website from one of our favorite brands, Help Remedies: www.helpineedhelp.com

    A refreshingly simple and fun website from one of our favorite brands, Help Remedies: www.helpineedhelp.com

    — 2 years ago with 24 notes
    #interactive  #website  #Help  #medicine  #advertising  #campaign 
    An un-handy man gets dropped in the Louisiana bayou and has to survive with Craftsman tools and the advice of an online community alone.
A smart campaign from Craftsman that marries product demos, social networking and entertainment in one. http://bit.ly/nfhLs9

    An un-handy man gets dropped in the Louisiana bayou and has to survive with Craftsman tools and the advice of an online community alone.

    A smart campaign from Craftsman that marries product demos, social networking and entertainment in one. http://bit.ly/nfhLs9

    — 2 years ago with 12 notes
    #Craftsman  #social networking  #campaign  #branding  #advertising  #tools  #Louisiana  #online community