Mountain Dew, longtime home of the sugariest and most caffeinated sodas, is now looking to bring high-energy beverages to your breakfast. Set to launch February 25th, Kickstart is aiming to become an early morning alternative to coffee and tea for millennial males. While some critics find the idea of such a sugary boost disgusting, initial testing came as the result of experimentation already seen in the market.
From Dos Equis Most Interesting Man in the World to the Dell computer guy to Progressive’s Flo, brands can reap many benefits in having a human face attached to their campaign. But what about the actors themselves? BusinessWeek looks at what it’s like to be “branded for life” and our CEO James Fox weighs in. http://bit.ly/QqAWi0
A new ad salutes the “normal ones” in defiance of Apple’s famous “crazy ones” campaign. Papercut, a DVD, book and magazine shop in Stockholm, sells itself as the antidote to a boring life. “Because when you’re ordinary, you need something out of the ordinary.”
Ever wondered what it’d be like to be trapped inside a Google streetview map? Mercedes Benz has launched an integrated advertising campaign which will take you there, all done with a touch of ‘The Matrix’ and ‘Inception’: http://bit.ly/uj9PoI