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Red Peak is a place where Design and Strategy meet to transform brands.

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    Clever Reebok ad featuring supermodel Amanda Kerr. Part of Reebok’s effort to position itself as a fitness brand.

    (Source: redpeakgroup.com)

    — 7 months ago
    #Reebok  #fitness  #Branding  #Red Peak 

    Just a few weeks ago, The Type Directors Club declared Red Peak a Communications Winner for the clever mailer (shown above on top) created for Lisa Sanders Public Relations. Soon thereafter, the Art Directors Club awarded Red Peak a Bronze for the Free Arts identity system (stationary pictured below), launched in November of 2013 to great acclaim.

    (Source: bit.ly)

    — 7 months ago with 2 notes
    #design  #Branding  #awards  #Typography  #free arts  #lspr 

    Another great write-up for the A to Z Project in Creative Review. 

    (Source: bit.ly)

    — 10 months ago with 1 note
    #Red Peak  #free arts  #AtoZProject  #design  #art  #Branding  #education 

    The A to Z Project, released to the public just last week, is featured in Fast Company today. 

    (Source: bit.ly)

    — 10 months ago
    #Red Peak  #design  #art  #free arts  #education  #branding  #atozproject  #nyc 
    RP’s work for LSPR is included in Communication Arts Magazine’s 2013 Design Annual, showcasing the best design of the year. 

    — 1 year ago
    #Red Peak  #LSPR  #Communication Arts  #design  #Branding 

    iTunes Radio is coming to a computer near you and it’s bringing friends: McDonald’s, Nissan, and Pepsi, to name a few. These brands are paying tens of millions to be the only advertisers in their respective categories (food, soft drink, automobile) for the first 12 months of the service. 

    (Source)

    (Source: bit.ly)

    — 1 year ago with 1 note
    #digital  #apple  #Branding  #Red Peak  #iTunes Radio  #advertising 

    Documentary filmmaker Lance Bangs, famous for his work with Sonic Youth and Nirvana, traveled around the country interviewing Millennials (18-35 year-olds) from all swaths of life for his docu-series Young Americans. See what our young people have to say for themselves here

    (Source: )

    — 1 year ago with 2 notes
    #advertising  #branding  #social media  #millennials  #ViceTV  #documentation  #Red Peak  #america 
    Interesting article about the importance of color in brand strategy written by Thomson Dawson for Branding Strategy Insider. Dawson argues that “color is the predominate element of identification and association with a brand.” 

    Interesting article about the importance of color in brand strategy written by Thomson Dawson for Branding Strategy Insider. Dawson argues that “color is the predominate element of identification and association with a brand.” 

    — 1 year ago
    #color  #branding  #strategy  #mood  #psychology  #red peak 

    Freelance graphic artist, Richard C. Evans designed a business card for London-based modern furniture store, Bentply that folds into a miniature chair, one designed and sold by the store. A very cool way to promote a product, a store, and a brand. 

    (Source: bit.ly)

    — 1 year ago with 2 notes
    #design  #business card  #bentply  #Branding  #creative  #furniture  #Red Peak  #chair  #psfk 
    Graphic Designer Jesus Prudencio whips up a cool series of #posters paying homage to vehicles from #timeless #iconic movies of the past, including #Ecto-1 from #ghostbusters… #branding #redpeak @redpeakbranding #pulpfiction #drive #bttf #backtothefuture  (at RedPeak)

    Graphic Designer Jesus Prudencio whips up a cool series of #posters paying homage to vehicles from #timeless #iconic movies of the past, including #Ecto-1 from #ghostbusters… #branding #redpeak @redpeakbranding #pulpfiction #drive #bttf #backtothefuture (at RedPeak)

    — 1 year ago with 5 notes
    #bttf  #backtothefuture  #branding  #drive  #timeless  #iconic  #pulpfiction  #ghostbusters  #posters  #ecto  #redpeak 
    Graphic Designer Jesus Prudencio whips up a cool series of #posters paying homage to vehicles from #timeless #iconic movies of the past, including #Ecto-1 from #ghostbusters… #branding #redpeak @redpeakbranding #pulpfiction #drive #bttf #backtothefuture  (at RedPeak)

    Graphic Designer Jesus Prudencio whips up a cool series of #posters paying homage to vehicles from #timeless #iconic movies of the past, including #Ecto-1 from #ghostbusters… #branding #redpeak @redpeakbranding #pulpfiction #drive #bttf #backtothefuture (at RedPeak)

    — 1 year ago with 5 notes
    #bttf  #backtothefuture  #branding  #drive  #timeless  #iconic  #pulpfiction  #ghostbusters  #posters  #ecto  #redpeak 

    This Smart Car commercial from BBDO Germany cleverly emphasizes what the car is not – an off-road vehicle. Targeting an audience of city dwellers constantly in search of hard-to-find parking spots, the ad daringly pokes fun at the car’s tiny size and simultaneously, the off-road vehicle genre of advertising. The overall message – if you live in the city, you want a Smart Car, not a giant SUV. 

    (Source: bit.ly)

    — 1 year ago
    #advertising  #tv commercial  #smart car  #branding  #golden lion  #BBDO  #BBDO Germany 
    Successful #branding trickles through the years, and finds itself #reinvented A tribute to the #1983 #Summer #Blockbuster #JAWS we have #2013 #PAWS for all the crazed #Animal #Lovers here @redpeakbranding #RedPeak #RedPeakBranding #AgencyLife #Meow #Rawr #LOL #JawsTheme #WhenKittensAttack #CatAttack  (at SoHo, New York City)

    Successful #branding trickles through the years, and finds itself #reinvented A tribute to the #1983 #Summer #Blockbuster #JAWS we have #2013 #PAWS for all the crazed #Animal #Lovers here @redpeakbranding #RedPeak #RedPeakBranding #AgencyLife #Meow #Rawr #LOL #JawsTheme #WhenKittensAttack #CatAttack (at SoHo, New York City)

    — 1 year ago with 4 notes
    #rawr  #summer  #paws  #1983  #redpeakbranding  #jawstheme  #meow  #branding  #lol  #lovers  #agencylife  #animal  #jaws  #catattack  #reinvented  #blockbuster  #whenkittensattack  #2013  #redpeak 

    JWT joined with Warner Bros. and the A.C. Camargo Cancer Center in Sao Paulo, Brazil, to create a campaign designed to help children with cancer to better understand their treatment and be less frightened by chemotherapy.

    (Source: bit.ly)

    — 1 year ago with 4 notes
    #design  #Branding  #Packaging  #chemotherapy  #superformula 

    Do you love your Nikes? Well, prepare to love them a little bit more. ManvsMachine just released this really cool animation showing how your worn out Nikes are recycled into Nike Grind, a material used for high-quality tracks, courts and sports fields. This spot is not only graphically top-notch, but also emotionally gratifying. Overall, a great example of “green” branding done right. Go Nike! Check it out here

    (Source)

    — 1 year ago with 2 notes
    #nike  #animation  #design  #green  #branding  #nike grind  #manvsmachine