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    INTERACTIVE BEER ADS LET VIEWERS TEXT ON-SCREEN CHARACTERS TO GET FREE DRINKS

    Everyone wants to see his or her name on the big screen, and everyone wants to be given a free pack of beer. Grolsch have realized this and in their newest ad campaign viewers can text an on screen number and receive a personal message back with a link to redeem a free four pack of Grolsch beer!
     
    via PSFK

    — 1 year ago
    #beer  #advertising  #social 

    Beer for those who hate Beer

    McKenzie River Corporation has released ‘Air’, a new premium malt beverage that is being marketed as tasteless, odorless, and colorless. 

    While its origins make it most similar to beer, it is touted as a more ‘natural’ and less caloric alternative to a vodka drink with packaging reminiscent of vitaminwater.  It currently comes in club, berry and citrus flavors and is being released in select US cities with plans to expand further.

    — 1 year ago with 3 notes
    #alcohol  #beer  #beverages  #design  #packaging  #for the ladies 
    IKEA releases own line of beer

    IKEA is no longer the brand behind just your bedroom, bathroom, living room, dining room, and kitchen, The Swedish super giant has just released its own line of beer- both a dark and regular lager.  While currently only available in the UK, the brews have gotten decent reviews with a taste described as “quite smokey with crisp hops”.  So once you are done assembling your new FLÄRDFULL- sit back, relax, andreach for some Öl Mörk Lager and maybe some Swedish meatballs too.

    (Source: Business Insider)

    — 1 year ago with 3 notes
    #ikea  #beer  #Ol Mork lager 
    FROZEN FOAM HELPS KEEP KIRIN BEER COLD


    How refreshing! Japanese brewer Kirin’s new Ichiban Shibori Frozen Draft is served with a layer of frozen foam on top to help keep it frosty cold.
    Kirin creates its frozen beer foam by blowing air into beer as it is stirred and chilled to a frosty -5 degrees Celsius. Atop a glass of beer, the resulting foam can reportedly keep the drink chilled for a full 30 minutes. In Japan, frozen foam helps keep Kirin beer cold

    Japanese brewer Kirin’s new Ichiban Shibori Frozen Draft is served with a layer of frozen foam on top to help keep it frosty cold.

    Via Springwise

    — 1 year ago with 1 note
    #beer  #innovation  #japan 
    A nice way to celebrate Holland. Heineken reverts back to its 1873 label for cans exclusively on KLM flights.  http://bit.ly/sOsSYw

    A nice way to celebrate Holland. Heineken reverts back to its 1873 label for cans exclusively on KLM flights.  http://bit.ly/sOsSYw

    — 2 years ago with 10 notes
    #KLM  #Heineken  #branding  #design  #packaging  #retro  #Holland  #Dutch  #beer 
    Duvel partners with world famous graphic designers for gorgeous goblets http://bit.ly/oG7TIa

    Duvel partners with world famous graphic designers for gorgeous goblets http://bit.ly/oG7TIa

    — 2 years ago with 3 notes
    #Duvel  #design  #graphic  #beer  #art  #collection  #contest 
    Happy Friday! Enjoy some cubism-inspired beer prints by Dave Murray. http://bit.ly/oiZhId

    Happy Friday! Enjoy some cubism-inspired beer prints by Dave Murray. http://bit.ly/oiZhId

    — 2 years ago with 1 note
    #Beer  #PBR  #prints  #design  #posters  #art  #Dave Murray 
    Stella Artois continues its dedication to arts and film with a new “premiere” promotion, giving away cases of 40 top DVDs with packs of Stella  http://popsop.com/47521

    Stella Artois continues its dedication to arts and film with a new “premiere” promotion, giving away cases of 40 top DVDs with packs of Stella  http://popsop.com/47521

    — 2 years ago with 9 notes
    #Stella  #premium  #promotion  #beer  #arts  #film  #DVDs 

    A clever app and social challenge from Carlsberg encourages Swedes to “unbottle” themselves.

    — 3 years ago with 2 notes
    #app  #mobile  #Sweden  #Carlsberg  #challenge  #game  #social  #beer