Everyone wants to see his or her name on the big screen, and everyone wants to be given a free pack of beer. Grolsch have realized this and in their newest ad campaign viewers can text an on screen number and receive a personal message back with a link to redeem a free four pack of Grolsch beer!
 
via PSFK

Beer for those who hate Beer

McKenzie River Corporation has released ‘Air’, a new premium malt beverage that is being marketed as tasteless, odorless, and colorless. 

While its origins make it most similar to beer, it is touted as a more ‘natural’ and less caloric alternative to a vodka drink with packaging reminiscent of vitaminwater.  It currently comes in club, berry and citrus flavors and is being released in select US cities with plans to expand further.

IKEA is no longer the brand behind just your bedroom, bathroom, living room, dining room, and kitchen, The Swedish super giant has just released its own line of beer- both a dark and regular lager.  While currently only available in the UK, the brews have gotten decent reviews with a taste described as “quite smokey with crisp hops”.  So once you are done assembling your new FLÄRDFULL- sit back, relax, andreach for some Öl Mörk Lager and maybe some Swedish meatballs too.

(Source: Business Insider)

How refreshing! Japanese brewer Kirin’s new Ichiban Shibori Frozen Draft is served with a layer of frozen foam on top to help keep it frosty cold.
Kirin creates its frozen beer foam by blowing air into beer as it is stirred and chilled to a frosty -5 degrees Celsius. Atop a glass of beer, the resulting foam can reportedly keep the drink chilled for a full 30 minutes. In Japan, frozen foam helps keep Kirin beer cold

Japanese brewer Kirin’s new Ichiban Shibori Frozen Draft is served with a layer of frozen foam on top to help keep it frosty cold.

Via Springwise

The beauty of beer, a blog we can get behind. http://www.ohbeautifulbeer.com/

A nice way to celebrate Holland. Heineken reverts back to its 1873 label for cans exclusively on KLM flights.  http://bit.ly/sOsSYw

Duvel partners with world famous graphic designers for gorgeous goblets http://bit.ly/oG7TIa

Happy Friday! Enjoy some cubism-inspired beer prints by Dave Murray. http://bit.ly/oiZhId

Stella Artois continues its dedication to arts and film with a new “premiere” promotion, giving away cases of 40 top DVDs with packs of Stella  http://popsop.com/47521

Christian Lacroix artwork for 1664 beer http://tinyurl.com/3pjnufv

A clever app and social challenge from Carlsberg encourages Swedes to “unbottle” themselves.