With 70% of app users abandoning service after the first use, Fast Company takes a look at the benefits of catering to a smaller niche of “power users”. This small but devoted population accounts for 76% of all time spent on the average app and they are often responsible for sharing a large share of site content and spreading the word to other potential users.

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MMmmmmm design candy. Yes it’s austere, but it’s the prettiest kind of austere in it’s functional elegance.

via PSFK:

Digital made tangible.  Postagram turns your Instagram pics into postcards for 99 cents. http://tinyurl.com/3qhs8dj

DriveNow, BMW’s version of ZipCar, lets you drop off your car anywhere on the street and find cars by a smartphone app. 

3 million people have used the Starbucks app to pay for their coffee making it the nation’s largest mobile payment network. http://tinyurl.com/4ktt2ua

SoundTracking lets you search and submit music tracks, add a photo, location and comment on tracks you’re listening to.  Ping + Foursquare + Flickr in one. http://tinyurl.com/4vkurhr

VW uses augmented reality to turn a print ad into a test drive.