Do you love your Nikes? Well, prepare to love them a little bit more. ManvsMachine just released this really cool animation showing how your worn out Nikes are recycled into Nike Grind, a material used for high-quality tracks, courts and sports fields. This spot is not only graphically top-notch, but also emotionally gratifying. Overall, a great example of “green” branding done right. Go Nike! Check it out here
What are you thinking? This small series of 2min videos by Bridge 8 and animator James Hutson, explain various aspects of critical thinking with beautiful 50s inspired graphics. We think know we like them. http://bit.ly/A2wHmg
Get a bike. Lock it to a post. Take a pic every day for a year.
Last year, we conducted a unique urban experiment for Hudson Urban Bicycles. On January 1, 2011 we chained a fully loaded bike - bells, basket, lights and more - to a post along a busy Soho street. We took a picture of the bike everyday for 365 days, watching it slowly vanish before our eyes. The photos we took were then turned into a daily calendar. We call this project LIFECYCLE: 365 days in the life of a bike in NYC.