iTunes Radio is coming to a computer near you and it’s bringing friends: McDonald’s, Nissan, and Pepsi, to name a few. These brands are paying tens of millions to be the only advertisers in their respective categories (food, soft drink, automobile) for the first 12 months of the service.
Red Peak’s Chief Creative Officer, Stewart Devlin, is judging the prestigious Kinsale Shark awards in his native Ireland next month. For over 50 years, the Kinsale Shark Advertising Festival has been attracting entries and delegates from around the world.
Documentary filmmaker Lance Bangs, famous for his work with Sonic Youth and Nirvana, traveled around the country interviewing Millennials (18-35 year-olds) from all swaths of life for his docu-series Young Americans. See what our young people have to say for themselves here.
This Smart Car commercial from BBDO Germany cleverly emphasizes what the car is not – an off-road vehicle. Targeting an audience of city dwellers constantly in search of hard-to-find parking spots, the ad daringly pokes fun at the car’s tiny size and simultaneously, the off-road vehicle genre of advertising. The overall message – if you live in the city, you want a Smart Car, not a giant SUV.
RED PEAK SHORTLISTED FOR 2013 NYF ADVERTISING AWARDS
The Lisa Sanders Public Relations brand identity has earned Red Peak a place on the 2013 New York Festivals shortlist. The NYF International Advertising Awards are scheduled to take place this Thursday, May 2nd at the New York Public Library with the Red Peak team in attendance. Check out the work and our competition here.
Fanta has found an entirely new way to get consumers excited about their latest flavor. They recently released the world’s first tasteable print ad, infusing the Fanta formula with consumable paper so that readers can get a printed preview of the 100% natural Fanta Orange relaunch. No word on pricing for the tasty text or further roll out plans but the large scale of the campaign may indicate an uptick in flavored ads in 2013.
Mountain Dew, longtime home of the sugariest and most caffeinated sodas, is now looking to bring high-energy beverages to your breakfast. Set to launch February 25th, Kickstart is aiming to become an early morning alternative to coffee and tea for millennial males. While some critics find the idea of such a sugary boost disgusting, initial testing came as the result of experimentation already seen in the market.
"KONY 2012"- a 30 minute ad from non-profit ‘Invisible Children’ discussing the Ugandan conflict beat out entries from heavyweights Coca-Cola, Red Bull, Nike and most unbelievably this homegrown gem to be the Most-Viral ad of 2012.
PIZZA PLACE BRINGS SOCIAL MEDIA TO THE STREETS, LITERALLY FOLLOWS THEIR FOLLOWERS
Pizza chain Mellow Mushroom has recently expanded to over 130 stores in 100 US cities. In an effort to get closer to their customers, the chain got physically very close with their “Follow Us and We Will Follow You” campaign. Using family and friends as accomplices, the company stalked 20 people who had followed them on Twitter. The best part is they chose to follow their followers wearing a giant mushroom costume.
After Comic Sans was used to announce the biggest scientific discovery in the last 50 years, we were worried the goofy font was having some sort of renaissance.
Artist Oleg Tarasov has put these fears to rest however, proving just how kid-like the font comes off by retooling famous logos in the Comic Sans style. Sleek loses its sexy and swoosh becomes silly- check out the whole collection here for more evidence.
From Dos Equis Most Interesting Man in the World to the Dell computer guy to Progressive’s Flo, brands can reap many benefits in having a human face attached to their campaign. But what about the actors themselves? BusinessWeek looks at what it’s like to be “branded for life” and our CEO James Fox weighs in. http://bit.ly/QqAWi0
Everyone wants to see his or her name on the big screen, and everyone wants to be given a free pack of beer. Grolsch have realized this and in their newest ad campaign viewers can text an on screen number and receive a personal message back with a link to redeem a free four pack of Grolsch beer!
The MTA announced it will offer ad space on the front and back of MetroCards. The MTA isn’t being precious about their logo either, the entire space is up for grabs, other than the black strip. Users won’t be able to choose which card they get, it’s up to the stack inside the machine. While it’s bittersweet to see an iconic piece of New York become ad space, maybe this means the F train will actually run on weekends.