RED PEAK SHORTLISTED FOR 2013 NYF ADVERTISING AWARDS

The Lisa Sanders Public Relations brand identity has earned Red Peak a place on the 2013 New York Festivals shortlist. The NYF International Advertising Awards are scheduled to take place this Thursday, May 2nd at the New York Public Library with the Red Peak team in attendance. Check out the work and our competition here.

Fanta has found an entirely new way to get consumers excited about their latest flavor.  They recently released the world’s first tasteable print ad, infusing the Fanta formula with consumable paper so that readers can get a printed preview of the 100% natural Fanta Orange relaunch. No word on pricing for the tasty text or further roll out plans but the large scale of the campaign may indicate an uptick in flavored ads in 2013.

(Source: Brandflakesforbreakfast)

  Mountain Dew, longtime home of the sugariest and most caffeinated sodas, is now looking to bring high-energy beverages to your breakfast. Set to launch February 25th, Kickstart is aiming to become an early morning alternative to coffee and tea for millennial males.  While some critics find the idea of such a sugary boost disgusting, initial testing came as the result of experimentation already seen in the market. 

(Source: adage.com)

THE MOST-VIRAL VIDEO OF 2012

“KONY 2012”- a 30 minute ad from non-profit ‘Invisible Children’ discussing the Ugandan conflict beat out entries from heavyweights Coca-Cola, Red Bull, Nike and most unbelievably this homegrown gem to be the Most-Viral ad of 2012.

(Source: adweek.com)

PIZZA PLACE BRINGS SOCIAL MEDIA TO THE STREETS, LITERALLY FOLLOWS THEIR FOLLOWERS

Pizza chain Mellow Mushroom has recently expanded to over 130 stores in 100 US cities.  In an effort to get closer to their customers,  the chain got physically very close with their “Follow Us and We Will Follow You” campaign.  Using family and friends as accomplices, the company stalked 20 people who had followed them on Twitter.  The best part is they chose to follow their followers wearing a giant mushroom costume. 

(Source: psfk.com)

After Comic Sans was used to announce the biggest scientific discovery in the last 50 years, we were worried the goofy font was having some sort of renaissance. 

Artist Oleg Tarasov has put these fears to rest however, proving just how kid-like the font comes off by retooling famous logos in the Comic Sans style.  Sleek loses its sexy  and swoosh becomes silly- check out the whole collection here for more evidence.

From Dos Equis Most Interesting Man in the World to the Dell computer guy to Progressive’s Flo, brands can reap many benefits in having a human face attached to their campaign. But what about the actors themselves? BusinessWeek looks at what it’s like to be “branded for life” and our CEO James Fox weighs in. http://bit.ly/QqAWi0

Everyone wants to see his or her name on the big screen, and everyone wants to be given a free pack of beer. Grolsch have realized this and in their newest ad campaign viewers can text an on screen number and receive a personal message back with a link to redeem a free four pack of Grolsch beer!
 
via PSFK

The MTA announced it will offer ad space on the front and back of MetroCards. The MTA isn’t being precious about their logo either, the entire space is up for grabs, other than the black strip. Users won’t be able to choose which card they get, it’s up to the stack inside the machine. While it’s bittersweet to see an iconic piece of New York become ad space, maybe this means the F train will actually run on weekends.

Via NYTimes.

To promote Limon & Nada, Coca-Cola created 18 vending machines around Spain that gave people a discount when the temperatures rise.

Celebrate Canada Day on July 1st and learn more about the great nation upstairs at KnowCanada.org.

Great campaign for Getty Images makes us rethink how much photos are worth.

How do you raise awareness for a library in danger of closing? By throwing a book burning party of course!

The town library in Troy, Michigan needed a miniscule 0.7% tax increase to pass in order to keep operating. But faced with a highly-organized anti-tax group and a town largely unaware of the issue, the library needed to take drastic measures to get attention. The vote on whether to pass the 0.7% tax increase was set to take place on August 2nd, and if it failed then the library would be forced to close on August 5th.

Enter the (fictional) group Safeguarding American Families (SAFe). Under the guise of SAFe, the library put signs all over the city promoting a Book Burning Party on August 5th. The signs quickly sparked outrage, with people going to SAFe’s Facebook page in drove to protest the “disgusting” party and to vote YES to save the library. The campaign drew local, national and even international attention before it was revealed to be a hoax. In the end, 324% more voters than expected came out to the polls, with an overwhelming majority voting yes to save the library.

Case study video here.

Startup takes back the control at Cannes. Working Not Working, a site for connecting freelancers with agencies, decided the Cannes entry fee was worth it to just to get their service in front of the influential judges (who also happened to be their target). The venture created a case study video pitching their service and then revealed the results, 10 media impressions, 100% of their target audience was reached in 2 minutes.

Uniqlo takes to Pinterest as only Uniqlo can, by hacking it. The “Dry Mesh Project” was designed to “wake Pinterest users from their scrolling slumber.” The brand created 100 accounts on Pinterest and enlisted a mob of people to pin images seamlessly, in the right order, at the right time to overtake major categories. The result is the first ever branded mosaic. As you scroll down Uniqlo’s page images of the brand’s new Dry Mesh shirts fly by, essentially animating as you scroll.

Don’t take our word for it, try it out yourself: http://pinterest.com/source/uniqlo.com/

Check out the case study video to see how it was done.