Kate Spade is catering to a younger, more savvy shopper in order to drive online business back into their brick and mortar stores. In the Tokyo location for Kate Spade Saturday, the little sister store to Kate Spade New York, the retailer has been adding just one item each week to its inventory.
Along with cappuccinos and interactive iPads to lengthen the time spent in-store, the weekly change of selection will help to bring in frequent shoppers who are looking to have the latest and greatest available. The experience looks to combine aspects of both online and in-store shopping for deeper brand immersion and will expand to the upcoming New York location of the brand shortly.
MUJI, the Japanese consumer and home goods company, has created a house in Mitaka, Tokyo completely furnished in MUJI goods and is offering a FREE 2 year stay in exchange for completing a monitoring process throughout your lease. Enter the lottery to win by June 25th, 2012 on either facebook or twitter but you may need to brush up on your characters as all monitoring communications will be in Japanese.
The Tokyo University of Science has developed a lightweight exoskeleton which allows you to carry up to 88 pounds with little to no effort. The device is set for commercial release next year, just in time for anyone moving into a 5th floor walk-up in NYC.
Heineken is giving up-and-coming designers the chance to co-create a nightclub concept with the brand for Milan Design Week in 2012. 80 designers will present their work and 20 will move on to the final round. http://bit.ly/qxyAuF