Red Peak is a place where Design and Strategy meet to transform brands.
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RED PEAK SHORTLISTED FOR 2013 NYF ADVERTISING AWARDS
The Lisa Sanders Public Relations brand identity has earned Red Peak a place on the 2013 New York Festivals shortlist. The NYF International Advertising Awards are scheduled to take place this Thursday, May 2nd at the New York Public Library with the Red Peak team in attendance. Check out the work and our competition here.
Red Peak’s James Fox has been written up for his presentation “The Key to Brand Success in China” at the 2013 FUSE Conference earlier this month. The Next Big Design takes on James’ look at the future of branding in China- check it out below or view the blog posting here.
Gannett, media and marketing solutions company and owner of of USA Today, hosted their first-ever media Upfront in New York City on March 5th, 2013. The event, Gannet_Connects, highlighted their transformation from a traditional, newspaper-based media company to a more diversified digital media network with deep roots into local communities. Red Peak was proud to work with Gannett, defining the strategic positioning, “Building Communities through Connections” and expressing that strategy through various design assets including their new brand launch video, which was featured at the Upfront.
(Source: redpeakgroup.com)
A big congratulations is in order here at Red Peak! Our very own James Fox has been named a 2012 Agency Innovator by the Internationalist and has been invited to speak at the Innovator’s Summit, taking place November 27th in New York City.
James will be joining 29 others from around the globe and across the industry, proving forward-thinking and creativity can come from places big and small. All of us here at Red Peak are celebrating the exciting news, although we have known we had a genius in our midst for quite some time now. Check out James and the rest of the field here
RED PEAK IN BUSINESS WEEK
Our work for YOU On Demand is mentioned in BusinessWeek’s latest article, “‘Made in the USA’ Still Sells.” Our CEO James Fox is quoted as well on the state of American brands outside the home market.
“Not long ago, the Red Peak Group, a global brand-consulting firm with offices in New York, began researching names for a new product in China—a pay-per-view and video-on-demand platform that would allow people to stream licensed Hollywood movies into their homes. Along the way, they market-tested a range of Chinese-style names for the product. But in the end, the feedback was clear. Consumers in China preferred an American-sounding brand. The marketers went with “YOU On Demand.”
Read the whole article here.
Big news for Red Peak! Our own chairman, Michael Birkin, has become CMO of Acer.
Via NASDAQ: “Acer Inc. said Thursday it has hired New York-based Red Peak Group to boost its global product marketing efforts, which analysts have said is the Taiwanese company’s weak spot.
Acer Chairman J.T. Wang said in a statement that Red Peak Chairman Michael Birkin has also been appointed as Acer’s chief marketing officer, starting Oct. 1.”
We had a great time at the Free Arts NYC Annual Art Auction last night!
Come to the Free Arts NYC auction tonight. Some amazing pieces will be available for bidding. All for a great cause! http://freeartsnyc.org/benefit2012/
Our new website is live! http://www.redpeakgroup.com/
Get a bike. Lock it to a post. Take a pic every day for a year.
Last year, we conducted a unique urban experiment for Hudson Urban Bicycles. On January 1, 2011 we chained a fully loaded bike - bells, basket, lights and more - to a post along a busy Soho street. We took a picture of the bike everyday for 365 days, watching it slowly vanish before our eyes. The photos we took were then turned into a daily calendar. We call this project LIFECYCLE: 365 days in the life of a bike in NYC.
Check out the profile of our very own Chief Creative Officer Stewart Devlin in The Disciples of Design http://bit.ly/vwtTF7
Homemade royal treats with tea today! In celebration of the royal wedding!
A video we did for Intel with the help of our friends at mssng peces. One of the industry’s foremost branding legends provides his thoughts on the making of an iconic brand.
