RED PEAK IN BUSINESS WEEK
Our work for YOU On Demand is mentioned in BusinessWeek’s latest article, “‘Made in the USA’ Still Sells.” Our CEO James Fox is quoted as well on the state of American brands outside the home market.
“Not long ago, the Red Peak Group, a global brand-consulting firm with offices in New York, began researching names for a new product in China—a pay-per-view and video-on-demand platform that would allow people to stream licensed Hollywood movies into their homes. Along the way, they market-tested a range of Chinese-style names for the product. But in the end, the feedback was clear. Consumers in China preferred an American-sounding brand. The marketers went with “YOU On Demand.”
Read the whole article here.