Do you love your Nikes? Well, prepare to love them a little bit more. ManvsMachine just released this really cool animation showing how your worn out Nikes are recycled into Nike Grind, a material used for high-quality tracks, courts and sports fields. This spot is not only graphically top-notch, but also emotionally gratifying. Overall, a great example of “green” branding done right. Go Nike! Check it out here
While Nike has been momentarily silenced by rival and official Olympic sponsor Adidas, a passion project by designer Paul Jenkins has gotten some attention in the design community.
In 2010 Jenkins gave a pair of Nike sneakers to 78 different creatives and asked them to ‘challenge the function of Nike shoes’. See the above or click through to see more of the inventive and playful results of NIKE 78.
Kanye’s New Nike: The Air Yeezy II
Pharaohs in his music, building theatre pyramids in Cannes, and now embroidering hieroglyphics into his shoes …Kanye really is obsessed with the Egyptian culture.
"There’s absolute function at the Air Yeezy II’s core. Unnecessary padding was eliminated, and the foot-hugging tongue and plush collar are both comfortable and breathable. Fit was essential to the design with the goal to make the shoe slimmer than the original by tailoring it to Kanye West’s foot. The collar was also lowered to allow for greater movement."
We hope so, for $494…
INCREDIBLE PHOTOS OF NIKE FLYKNITS
If you’ve not seen the new Nike Flyknits yet, this is the best way to do it without having them in front of you.
Four years in the making, Flyknit Racer required an entirely different shoe-making process (including new machinery and software) to produce a one-piece, lightweight knit upper. For support and structure, Nike wove in supportive cables, which loosen and contract with your foot. The collaborating team of stylist Hiroshi Fujiwara, Nike Vice President of Creative Design Tinker Hatfield, and Nike CEO Mark Parker used the warp and weft of the knit to come up with some interesting color combinations for the three-shoe line: Multiple yarns of varying hues are mixed to create a heathered effect, and bold color details are integrated throughout.
Just Undo It
Co-branding alert – sneakers meet satellites! Nike is joining with NASA, the U.S. Agency for International Development, and the U.S. Department of State to identify 10 “game changing” innovations that transform waste systems in both developed and developing countries. It’s a group of seemingly strange bedfellows — at least until you understand the motives behind their madness.
The effort is the fourth in a series of efforts by Launch, a nonprofit whose mission is to “identify and support the innovative work poised to contribute to a sustainable future and accelerate solutions to meet urgent challenges facing our society.” That may sound like so many other groups — business plan competitions, cleantech accelerators, angel investment groups, and the like — but this one’s a bit different: the 10 winners don’t get cash or other prizes, but rather the chance to engage in a collaborative process with some of the world’s smartest and most connected people.