Red Peak is a place where Design and Strategy meet to transform brands.
twitter.com/RedPeakBranding:
IKEA is no longer the brand behind just your bedroom, bathroom, living room, dining room, and kitchen, The Swedish super giant has just released its own line of beer- both a dark and regular lager. While currently only available in the UK, the brews have gotten decent reviews with a taste described as “quite smokey with crisp hops”. So once you are done assembling your new FLÄRDFULL- sit back, relax, andreach for some Öl Mörk Lager and maybe some Swedish meatballs too.
(Source: Business Insider)
Ikea gets in the electronics game with a smart solution for cord clutter. UPPLEVA is a smart TV, DVD and blu-ray player plus sound system that comes built into furniture. http://bit.ly/JAQ2tn
The Ikea Facebook Fan Sleepover let fans try out a bed for the night in store. http://bit.ly/zreT6L
A smart, simple site from IKEA lets users upload photos of their living spaces to share design inspiration with eachother. http://bit.ly/o82oeF
How to tell if your logo is recognizable - does it work in short hand? http://tinyurl.com/4ucljfn
