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Red Peak is a place where Design and Strategy meet to transform brands.

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    Google has taken a deep dive into the advertising world with it’s latest experiment. 

    Google launched their Art, Copy & Code project this afternoon- While much of the site is still being filled out, its focus is on the creation of innovative and interactive advertising. Google plans to work with a series of partners to create ads that meld creative visuals and copy with digital interaction.

    An example currently on the site is Volkswagen Smileage, an app that helps you to curate media from road trips. The site also features an impressive introduction video that is unique and precisely time-stamped each viewing. Many of their partners and current work will continue to be unveiled at SXSW.  Read the below for their mission statement.

    A Time of Change

    In the 1960’s, advertising went through a creative revolution that changed everything simply by partnering up art directors and copywriters. The idea of a creative team made up of art and copy was born.

    Today, it’s happening again. We’re in the midst of a second creative revolution, driven by technology. Code is being added to the core creative process, enabling new forms of brand expression and engagement. Art, copy and code is the creative team for the connected word.


    The Idea Is Still King

    What hasn’t changed is the need for human insights, breakthrough ideas and emotional stories. Code facilitates new kinds of experiences, but it doesn’t replace the storytelling skills the advertising industry has honed over the past fifty years. Our connected world is giving brands more dimensions and touch points, but they still need something compelling to offer in order to create a real connection.


    A Series of Experiments

    How will the modern web shape the future of advertising? We’re partnering with the innovative brands, storytellers and makers who are defining it to find out.

    — 1 year ago with 2 notes
    #Google 

    Google has released their annual Zeitgeist: Year in Review video for 2012.  The compilation offers a quick splice of the most awe-inspiring, unbelievable and attention-grabbing moments that defined 2012.  The nearly 3-minute video includes Red Peak favorites, viral video "Dumb Ways to Die" and the Red Bull Stratos Jump, as well as historic footage from the London Olympics, the protests in Syria, and the Mars Rover mission. 

    Aside from the video, Google is also sharing search trends from around the world in 2012.  After analyzing 1.2 trillion searches in 146 languages, Google is letting users peruse its data and see what the digital world was most curious about this past year. 

    — 1 year ago with 1 note
    #zeigeist  #Google  #2012  #Year in Review 
    Branded utility at its best. Nature Valley Trail View is a gorgeous site that offers 300+ miles of national parks through panoramic views and interactive guides. Footage from a 360-degree backpack camera was overlaid with in-depth parks information to create a street-view style tour of the Grand Canyon, Yellowstone and more. naturevalleytrailview.com

    Branded utility at its best. Nature Valley Trail View is a gorgeous site that offers 300+ miles of national parks through panoramic views and interactive guides. Footage from a 360-degree backpack camera was overlaid with in-depth parks information to create a street-view style tour of the Grand Canyon, Yellowstone and more. naturevalleytrailview.com

    — 2 years ago with 1 note
    #Nature Valley  #hiking  #trail  #panorama  #interactive  #website  #Google  #Yellowstone  #Grand Canyon 
    Google (Co-)Branded Store and Tablets

     

    Another Ingredient brand story in the making - Google is planning to open it’s own online store and sell co-branded tablet computers. The move is an effort to turn around sluggish sales of tablet computers powered by Google’s Android software.  According to industry sources, the tablets will initially be manufactured by Google’s existing partners, Samsung and Asus. Google is expected to sell it’s own tablets built by Motorola, which it bought in August of 2011 for $12.5 Billion. Google went this route with Android-powered Smartphones in 2010 when they offered the Nexus One device made by HTC, but the effort was abandoned after other Android-powered smartphones out-sold the Google Device. Like the Nexus One, some future Android tablets are expected to be co-branded with Google’s name.
     
    Via Techland

    — 2 years ago
    #google  #cobranding  #android  #retail 

    With Project Re:Brief, Google asks if America’s most iconic ad campaigns can be re-imagined for the web. They’ve taken the original creators of classic campaigns from Coca-Cola, Volvo, Alka-Seltzer and Avis, and found new ways to bring it to life with various digital formats. http://www.projectrebrief.com/ 

    — 2 years ago
    #Google  #Brief  #Advertising  #Classic  #Coca Cola  #Volvo  #Alka Seltzer  #Avis  #digital 

    Welcome to Androidland! The world’s first dedicated Android store brings together interactive technology, games and on-site expertise. http://bit.ly/smNazS

    — 2 years ago with 1 note
    #android  #retail  #google  #telstra 

    Facebook’s new Timeline feature is promoted through a video portraying Andy Spark’s life in multimedia (http://youtu.be/hzPEPfJHfKU). It has a very similar feel to this Google ad screened two years ago.

    — 2 years ago with 1 note
    #facebook  #google  #ad  #timeline 

    Go go Google Wallet! The first smart phone ‘wallet’ app has been launched by Google, is there anything that our phones can’t do? Read more about it here: http://bit.ly/ntyAOc

    — 3 years ago with 5 notes
    #Google  #smart phone  #wallet  #app 
    Did you know that 97% of Google’s revenue comes from advertising? Or that 24% of that is from the Insurance industry alone? http://bit.ly/qguMwF

    Did you know that 97% of Google’s revenue comes from advertising? Or that 24% of that is from the Insurance industry alone? http://bit.ly/qguMwF

    — 3 years ago with 4 notes
    #Google  #advertisng  #click through  #insurance industry  #pay per click  #search  #infographic 
    Google and the Ace Hotel have teamed up to offer Chromebooks in every room. Each Chromebook will be loaded with a “virtual concierge,” or interactive field map, for guests to use during their stay in NYC. http://bit.ly/q7fZYY

    Google and the Ace Hotel have teamed up to offer Chromebooks in every room. Each Chromebook will be loaded with a “virtual concierge,” or interactive field map, for guests to use during their stay in NYC. http://bit.ly/q7fZYY

    — 3 years ago with 15 notes
    #Google  #Ace Hotel  #Chromebook  #concierge  #virtual  #NYC  #interactive  #map