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Red Peak is a place where Design and Strategy meet to transform brands.

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    RescuTime monitors how much time you spend browsing certain websites and using certain programs during the workday. Says creator Robby Macdonell, “I could usually remember some things I did, but trying to account for a full eight hours always ended up with a bunch of blank spots.” 

    (Source: bit.ly)

    — 6 months ago
    #Red Peak  #app  #design  #innovation  #digital 

    New analytics software Parse.ly allows publishers to track what’s trending with their target audiences. 

    (Source: bit.ly)

    — 11 months ago
    #digital  #analytics  #strategic  #parse.ly  #Red Peak 

    iTunes Radio is coming to a computer near you and it’s bringing friends: McDonald’s, Nissan, and Pepsi, to name a few. These brands are paying tens of millions to be the only advertisers in their respective categories (food, soft drink, automobile) for the first 12 months of the service. 

    (Source)

    (Source: bit.ly)

    — 11 months ago with 1 note
    #digital  #apple  #Branding  #Red Peak  #iTunes Radio  #advertising 

    Ted Conference founder and trained architect and graphic designer Richard Saul Wurman has created an interactive large-scale exhibition that allows users to compare and contrast cities all over the globe through a variety of lenses. The project, entitled Urban Observatory aims to provide scalable comparisons based on income, diversity, water distribution, power grids, etc in 16 urban areas and counting worldwide.

    The touchscreen experiment is being unveiled this week at the Esri International Users Convention in San Diego and while there are no immediate plans for its further display, Wurman already sees big things on the horizon. “It should be 100 cities connected to a source that updates it like an app” the Ted creator says. “Cities should learn from the mistakes and failures of others.” Check out the UO website for a limited version of the comparison technology.

    (Source)

    — 1 year ago with 18 notes
    #urban lanscape  #city planning  #ESRI  #TED  #innovation  #interactive  #digital  #UrbanObservatory 

    Too bad Reddit didn’t exist in Napolean Dynamite’s time because he would’ve been so excited about this. I know I am. Reddit user Arne Olav has created a series of hilarious animal combinations and they are some of the finest I’ve ever seen. Olav even has a set of instructions at PetaPixel so you can create your own animal mashups. Giraffe panda, anyone? Check out Arne Olav’s Reddit submission page here.

    (Source) 

    (Source: bit.ly)

    — 1 year ago with 30 notes
    #design  #digital  #social media  #art  #hybrid animals  #mashups  #reddit  #napolean dynamite 
    Red Peak’s own Megan Meagher is live on Forbes

    RP’s Senior Strategist Megan Meagher explores the future of Barnes & Noble in the digital age. While the big box company has embraced innovation amidst heavy change with online sales and The Nook, Megan takes a look at the potential power of localization and using community as an tool for growth. Check it out in full here

    image
    — 1 year ago with 1 note
    #Forbes  #Barnes and Noble  #B&N  #digital  #big box  #strategy 
    The importance of the power user for apps

    With 70% of app users abandoning service after the first use, Fast Company takes a look at the benefits of catering to a smaller niche of “power users”. This small but devoted population accounts for 76% of all time spent on the average app and they are often responsible for sharing a large share of site content and spreading the word to other potential users.

    Click for more 

    — 1 year ago with 3 notes
    #apps  #digital  #social media  #power user  #foursquare 

    THE NEXT LEVEL EMOTICON

    Researchers at Cambridge University have unveiled what they are calling the “new text message”- a virtual talking head that can take emoticons to a new level. The head, currently played by actress Zoe Lister, has the ability to express a wide range of emotion from happiness to sadness and so forth as well as change the tone of its voice to communicate the proper emotion.

    The researchers at Toshiba’s Cambridge Lab are hoping that eventually the talking head can be personalized to each individual user- allowing for a seemingly live conversation between two friends. While the process to formulate a fully functional Zoe was complicated, the technology to extrapolate the face messaging framework onto mobile users may be coming more quickly than expected.

    "This technology could be the start of a whole new generation of interfaces which make interacting with a computer much more like talking to another human being. It took us days to create Zoe, because we had to start from scratch and teach the system to understand language and expression. Now that it already understands those things, it shouldn’t be too hard to transfer the same blueprint to a different voice and face."

    – Professor Roberto Cipolla, from the University of Cambridge

    (Source: itv.com)

    — 1 year ago
    #texting  #mobile  #innovation  #the new emoticon  #digital  #face messaging  #Toshiba 

    Flavor Pill has written up Red Peak’s very own Daniel Littlewood for his curation of Revision Arts Collective’s latest group show!

    Titled Metamorphosis,  the online gallery challenged artists to “take in observations of their surroundings, immediate or otherwise, and transform them somehow into a new visual”.  The resulting show spans several mediums and continents as well- Explore the work here

    — 1 year ago with 2 notes
    #Flavor Pill  #metamorphosis  #art gallery  #digital  #revision arts collective 

    As you get back into your routines from the holiday break, we here at Red Peak just want to remind everyone to stay safe on their commutes with a short video made by the Melbourne Metro. 

    The animation is wonderful and the tunes are beyond catchy- we present "Dumb Ways to Die". The campaign also features an interactive website here

    — 1 year ago
    #Melbourne Metro  #digital  #video  #PSA  #catchy tunage  #Dumb Ways to Die  #music 
    Social takes front page as Coca-Cola unveils total web overhaul

    The beverage giant has unveiled Coca-Cola Journey what will be a “multimillion dollar effort over multiple years” to enhance web presence with a complete overhaul of the brand’s homepage.

     

    (Source: popsop.com)

    Read more
    — 1 year ago with 1 note
    #Coca-Cola  #branding  #journey  #digital  #magazine 
    Forget craigslist. Lamppost flyers in Berlin take on a whole new level. One recent note, for example, was posted by 29-year-old Maira Becke - “A HORRIBLE ACCIDENT HAS HAPPENED.” To find out what that accident was, you’ll have to read the rest of the story. http://bit.ly/NNnHHV

    Forget craigslist. Lamppost flyers in Berlin take on a whole new level. One recent note, for example, was posted by 29-year-old Maira Becke - “A HORRIBLE ACCIDENT HAS HAPPENED.” To find out what that accident was, you’ll have to read the rest of the story. http://bit.ly/NNnHHV

    — 1 year ago with 1 note
    #digital  #lamppost  #communication  #flyer  #announcement  #NPR 

    Leave a tip without any change.

    The digital “Dip Jar" allows patrons to appreciate good service with just a credit card.  Another example of technology creating alternative revenue streams and adding value to small, local businesses.

    (Source: psfk.com)

    — 1 year ago with 3 notes
    #Dip jar  #tips  #customer service  #digital 
    Oscar Mayer Bets on Bacon in New Digital Campaign

    Owner of the Wienermobile and unorthodox advertiser Oscar Meyer is hitting the road again with 'Bacon Barter'.  Uploading videos and updating Twitter from coast to coast, actor Josh  Sankey has been charged with using only Butcher Thick Cut Bacon as his currency.  Thus far, he has finagled NYC cab rides, tickets to the Jets game, and even a tattoo. 

    The success of the spot online has yet to be released but check out his videos if you want a quick laugh and/or just love bacon that much.

    — 1 year ago with 1 note
    #Oscar Mayer  #The Great American Bacon Barter  #digital  #Butcher Thick Cut Bacon 
    Muscle man Terry Crews is back in a spot that proves Old Spice remains both the originator and innovator of digital content. 
A red speedo clad Crews flexes his muscles to create a cacaophony of sounds from a drum set, keyboard, flaming saxophone, and a set of weights among other things.  The real genius of the ad however is the ‘recording’ mode set up by Vimeo post-video. 
Use your own QWERTY keyboard to jam out with Crews and then share it with the rest of the interwebs.  With 1.5 million views in just a day it’s likely you aren’t the only one in the office doing it.

    Muscle man Terry Crews is back in a spot that proves Old Spice remains both the originator and innovator of digital content. 

    A red speedo clad Crews flexes his muscles to create a cacaophony of sounds from a drum set, keyboard, flaming saxophone, and a set of weights among other things.  The real genius of the ad however is the ‘recording’ mode set up by Vimeo post-video. 

    Use your own QWERTY keyboard to jam out with Crews and then share it with the rest of the interwebs.  With 1.5 million views in just a day it’s likely you aren’t the only one in the office doing it.

    — 1 year ago with 4 notes
    #Old Spice  #Terry Crews  #digital  #music?  #Vimeo