After Comic Sans was used to announce the biggest scientific discovery in the last 50 years, we were worried the goofy font was having some sort of renaissance.
Artist Oleg Tarasov has put these fears to rest however, proving just how kid-like the font comes off by retooling famous logos in the Comic Sans style. Sleek loses its sexy and swoosh becomes silly- check out the whole collection here for more evidence.
To promote Limon & Nada, Coca-Cola created 18 vending machines around Spain that gave people a discount when the temperatures rise.
Realizing the power of design, Pepsi has created a new role, Chief Design Officer. The role of the CDO will be to create a culture of design at Pepsi and globally manage design for brands. Pepsi has a lot of catching up to do, especially against globally iconic brands like Coca Cola that have built equity in consistent design over the past 126 years. Read more.
With Project Re:Brief, Google asks if America’s most iconic ad campaigns can be re-imagined for the web. They’ve taken the original creators of classic campaigns from Coca-Cola, Volvo, Alka-Seltzer and Avis, and found new ways to bring it to life with various digital formats. http://www.projectrebrief.com/
First it was Lagerfeld for Coca Cola, now it’s DVF. Proceeds of Diane von Furstenberg’s Diet Coke collection will go to the Foundation for the National Institutes of Health. http://bit.ly/zIgUxr
Coca Cola was responsible for Santa’s red outfit but the man who brought it to life had other visions of Christmas. http://bit.ly/s3GxIr
Coca Cola’s work with the WWF continues. The new white can was created to help protect the polar bear’s arctic habitat. http://bit.ly/rC1mqq
Diet Coke’s new temporary logo is finally revealed http://bit.ly/mVVvmz
A new (but temporary) look for Diet Coke will debut in September. http://popsop.com/48527
A billboard that absorbs 46,800 pounds of CO2 in a year, from Coca Cola and the WWF. http://tinyurl.com/3f8fa3b
Coca Cola’s 125th anniversary cans http://tinyurl.com/4x6yjtf