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Red Peak is a place where Design and Strategy meet to transform brands.
twitter.com/RedPeakBranding:
Red Peak is a place where Design and Strategy meet to transform brands.
twitter.com/RedPeakBranding:
Realizing the power of design, Pepsi has created a new role, Chief Design Officer. The role of the CDO will be to create a culture of design at Pepsi and globally manage design for brands. Pepsi has a lot of catching up to do, especially against globally iconic brands like Coca Cola that have built equity in consistent design over the past 126 years. Read more.
