Startup takes back the control at Cannes. Working Not Working, a site for connecting freelancers with agencies, decided the Cannes entry fee was worth it to just to get their service in front of the influential judges (who also happened to be their target). The venture created a case study video pitching their service and then revealed the results, 10 media impressions, 100% of their target audience was reached in 2 minutes.
To promote the security of Internet Explorer 8, Microsoft set up real life versions of common online scams to show people how easy it is to be tricked into handing over your personal information whether to a Nigerian prince or an offshore bank. The effort won a Silver Outdoor Lion at Cannes. http://bit.ly/pM0geB
Hate stopping at the grocery store after work? Tesco created a virtual grocery in the subway where scanning QR codes puts items in your cart which are delivered once you get home. http://tinyurl.com/3g2q5xd