PORK NO LONGER “THE OTHER WHITE MEAT” - LOOKS TO BEEF FOR REBRAND
While beef offers a rich nomenclature of chuck, brisket, tenderloins, sirloins, shanks and more- a pork chop is a pork chop is a pork chop. In order to cut through the monotony, pork retailers are now taking cues from their darker cousin to upgrade pork in both reputation and sales.
Retailers argue that new pork labels will not only bring some new attention to “the other white meat” but will help to educate otherwise intimidated consumers on correct cooking methods and appropriate occasions. Plans to revamp veal and lamb nomenclature are expected to follow as well. Check out the full updates to the Uniform Retail Meat Identity Standards and decide if you will be grilling a newfangled “Porterhouse Chop” this summer.