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Red Peak is a place where Design and Strategy meet to transform brands.


    Lexus revs up its print ads with the iPad in an innovative mix of mediums.

    The Cineprint technology adds a soundtrack, zooms the car into motion, and turns up the headlights as the car zips along.  While it is a stunning combination of new and old, the questions remains as to how many people are actually going to put the two together.

    — 2 years ago
    #Lexus  #cineprint