Muscle man Terry Crews is back in a spot that proves Old Spice remains both the originator and innovator of digital content.
A red speedo clad Crews flexes his muscles to create a cacaophony of sounds from a drum set, keyboard, flaming saxophone, and a set of weights among other things. The real genius of the ad however is the ‘recording’ mode set up by Vimeo post-video.
Use your own QWERTY keyboard to jam out with Crews and then share it with the rest of the interwebs. With 1.5 million views in just a day it’s likely you aren’t the only one in the office doing it.