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    Beer for those who hate Beer

    McKenzie River Corporation has released ‘Air’, a new premium malt beverage that is being marketed as tasteless, odorless, and colorless. 

    While its origins make it most similar to beer, it is touted as a more ‘natural’ and less caloric alternative to a vodka drink with packaging reminiscent of vitaminwater.  It currently comes in club, berry and citrus flavors and is being released in select US cities with plans to expand further.

    — 2 years ago with 3 notes
    #alcohol  #beer  #beverages  #design  #packaging  #for the ladies 
    1. jjsjjs reblogged this from redpeak and added:
      Interesting…
    2. redpeak posted this