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    The MTA announced it will offer ad space on the front and back of MetroCards. The MTA isn’t being precious about their logo either, the entire space is up for grabs, other than the black strip. Users won’t be able to choose which card they get, it’s up to the stack inside the machine. While it’s bittersweet to see an iconic piece of New York become ad space, maybe this means the F train will actually run on weekends.
Via NYTimes.

    The MTA announced it will offer ad space on the front and back of MetroCards. The MTA isn’t being precious about their logo either, the entire space is up for grabs, other than the black strip. Users won’t be able to choose which card they get, it’s up to the stack inside the machine. While it’s bittersweet to see an iconic piece of New York become ad space, maybe this means the F train will actually run on weekends.

    Via NYTimes.

    — 2 years ago
    #MTA  #New York  #metrocard  #logo  #design  #advertising