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    Realizing the power of design, Pepsi has created a new role, Chief Design Officer. The role of the CDO will be to create a culture of design at Pepsi and globally manage design for brands. Pepsi has a lot of catching up to do, especially against globally iconic brands like Coca Cola that have built equity in consistent design over the past 126 years. Read more.

    Realizing the power of design, Pepsi has created a new role, Chief Design Officer. The role of the CDO will be to create a culture of design at Pepsi and globally manage design for brands. Pepsi has a lot of catching up to do, especially against globally iconic brands like Coca Cola that have built equity in consistent design over the past 126 years. Read more.

    — 2 years ago with 6 notes
    #branding  #design  #Pepsi  #Chief Design Officer  #Coca Cola 
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