Who We Are   Our Work   Follow us   

Red Peak is a place where Design and Strategy meet to transform brands.



    If you’ve not seen the new Nike Flyknits yet, this is the best way to do it without having them in front of you.
    Four years in the making, Flyknit Racer required an entirely different shoe-making process (including new machinery and software) to produce a one-piece, lightweight knit upper. For support and structure, Nike wove in supportive cables, which loosen and contract with your foot. The collaborating team of stylist Hiroshi Fujiwara, Nike Vice President of Creative Design Tinker Hatfield, and Nike CEO Mark Parker used the warp and weft of the knit to come up with some interesting color combinations for the three-shoe line: Multiple yarns of varying hues are mixed to create a heathered effect, and bold color details are integrated throughout.

    — 2 years ago with 1 note
    #design  #fashion  #photography  #shoes  #nike  #knit 
    1. idholland reblogged this from redpeak
    2. redpeak posted this