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    Lego celebrates its 50th anniversary in Australia with the Festival of Play. The nine-month long campaign will encourage kids and adult fans to celebrate through play with a series of digital, social and experiential events. http://bit.ly/HOaYkb

    — 2 years ago with 2 notes
    #Lego  #branding  #anniversary  #Australia  #festival  #play  #experiential 
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